![]() If you are planning to become a self-published author, you have a couple of obstacles to overcome. The biggest is going to be eBook promotion, as gaining v. Shares 107 Would you like to make your ebook stand out from the crowd? In this interview with Jim Kukral, you’ll find tips on how to market eBooks successfully. Some tips will surprise you! Jim Kukral is a best-selling author and top Internet entrepreneur. He teaches the Internet Marketing Certificate program at the University of San Francisco and is one of the top experts on Ebook marketing. The following interview is with Mary Jaksch, Chief Editor of WritetoDone. Mary: What is the biggest barrier that stops people from writing books? Jim: There’s a lot of fear involved. Writers often think they can’t do it. ![]() For hundreds of years it’s been only the publishers who decide what can be published. That has kept people with very good information or stories in their heads from moving forward and creating a book. Over the last couple of years, a gigantic shift has happened: now anyone can take the information in their head, and not only put it on blogs and websites, but also publish it as a book. Now you don’t need a publisher to tell you that your book is good enough. You can publish your eBook on Amazon overnight for free. There are no gatekeepers any more. Mary: Writing an eBook is a lot of work. Is it worth the effort? Jim: Absolutely! I’ve been at meetings where a customer or potential customer asked me a question, and I’ve reached into my bag, pulled out my book, and said: ‘You know, I actually answer that question in my book.’ I then flip it open to the page and hand him or her a copy of it. That has helped me get a lot of clients. You can also leverage an eBooks for your career. Imagine walking into an interview, and handing your potential employer not only your resume, but you also a copy of your book, or sending them a link of your book on Amazon. If you can say, ‘I’m so interested in this field of work, I actually wrote short book about the topic,’ you can be sure this will wow your potential employer! Mary: Can you really make an income from writing books? Jim: You can. You have to imagine what it’s going to be like in a few years when there are as many e-readers as are MP3 players.
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